Project Overview
Type Treasury is a curated digital library dedicated to the art of handcrafted typography. The goal was to create a brand identity that felt as bespoke and high-quality as the fonts it houses. Working in close collaboration with the team at Loud Rabbits, we transformed a specialised asset library into an interactive brand experience.
Collaborative Brand Development
While Loud Rabbits laid the foundation with the primary logo, I stepped in to build out the full corporate identity. We wanted the brand to feel like a modern archive part museum, part cutting-edge design studio.
Visual Language: I developed a sophisticated, minimalist design system that allows the "hero" of the brand, the typography, to take centre stage. This involved a neutral but authoritative colour palette and a grid-based layout that mirrors the precision of type design.
Marketing & Collateral: To drive engagement, I designed a suite of marketing materials that treated each typeface like a work of art. This included social media assets, and physical design pieces that emphasise texture and form.
Interactive Experience: The website wasn't just a curated a library ; it was designed as a space to inspire designers.
