Discover Africa: Website Redesign Pitch
A strategic digital refresh concept developed for Discover Africa to modernise their online platform, streamline user flows, and elevate the digital booking experience.
Objective: Modernise brand touchpoints, optimise user navigation, and create an immersive, friction-free digital journey for prospective travelers exploring bespoke African itineraries.
Approach: Focused on clean hierarchy, intuitive information architecture, and high-impact visual storytelling that balances inspiration with seamless conversion functionality.
Outcome: Delivered a comprehensive digital overhaul proposal entirely independent of account or project management buffers, directly aligning client business goals with user-centric UX solutions.
Sitemap with pain point notes
Desktop Wireframes
